Inspired by the Yorkshire landscape and the town it proudly calls home, Bini Brew Co in Ilkley has unveiled a major new look, capturing the brewery’s warm, characterful and locally rooted identity.
The refreshed look introduces earthy colours, vintage styling, and scenes inspired by the surrounding countryside, celebrating both the business’s personality and its connection to the area.
Beer lovers are also being encouraged to keep an eye out for “Bini”, the brewery’s cat, who now appears hidden somewhere within the artwork of every beer.
The rebrand marks the latest milestone in what has been a transformative six months for the business.
During that period, brewing operations have returned to Ilkley, the brewery has opened a new taproom on Little Lane, and experienced hospitality and beverage industry leader Nick Helliwell has joined the business as a director to lead commercial activities.
Helliwell brings more than a decade of experience working with hospitality and beverage businesses around the UK and beyond, and the company says the recent changes have already significantly increased brewery revenues as it builds toward a strong long-term future.
Brewery founder Nick Rudge said:
“This rebrand is about rooting Bini more deeply in the place we live and love. We wanted the artwork and identity to feel warm, familiar, characterful and unmistakably Yorkshire.
“The last six months have been hugely exciting for us. Bringing brewing back to Ilkley, opening the taproom, expanding the team, and seeing more people discover what we’re building has given the business real momentum.
“We hope the new brand captures that energy and helps take Bini to even more people over the coming years.”
The brewery is also continuing to invest in its Little Lane site ahead of summer. An additional warehouse space in Ilkley has recently been taken on, allowing the brewery yard to be opened exclusively for customer use, with expanded outdoor seating planned in time for the warmer months. Further developments are also on the horizon, with plans underway to replace visiting food trucks with a permanent on-site kitchen serving Bini’s own food concept alongside its beers.
Alongside its beer offering, the taproom also serves wine supplied by Ilkley-based partner Martinez, helping create a broader offering designed to appeal to the whole community.
The brewery will officially launch the new look with a public event at its Little Lane taproom on Thursday evening [28 May 2026], where customers will be able to see the new artwork and identity in full for the first time. The celebration will run throughout the evening, with 10% off all Bini beers for customers attending.
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