Owners of a pub in the village of Addingham have reported a noticeable increase in business after reintroducing a weekly “Tax-Free Monday” offering.
The Fleece in Addingham have been deducting the value of VAT on food and drink every Monday for members of the pub’s loyalty programme, which the company say has led to an estimated 30 % uplift in trade.
The offer, which covers items including pints, wine and portions of food, is available exclusively to loyalty club members.
Leading examples of pricing under the scheme include a pint reduced from £5.15 to £3.92 and a food item dropping from £16.95 to £14.13.
The pub’s management said they introduced the discount scheme after seeing similar results in previous years.
They described the initiative as a way to thank customers while encouraging additional trade on typically quieter weekdays.
By covering the tax themselves rather than passing it onto customers, the business says it has encouraged groups of friends and families to visit and spend more than they might on an ordinary Monday.
Some observers suggest that schemes like this could provide a helpful boost for hospitality venues during off-peak times.

Ilkley BID to provide free online training for local businesses
Ambulance called after woman suffers fall at Bolton Abbey
Tracy Beaker author announced for 2026 Ilkley Literature Festival
Ilkley Pride announces packed programme of events ahead of festive Christmas celebration
Ilkley business celebrates second birthday with special business brunch
Ilkley’s Daredevil Grandma completes two aerobatic wing walks in one day
Premium indoor golf studio opens in Ilkley
Ilkley MP calls on council to reconsider Forde seating decision
Ilkley MP intervenes over fridge and freezer disposal crisis
Main section of A59 Kex Gill route set to open 'within weeks'
Ilkley restaurant announces plans to leave town over dispute with council
Birthday card appeal launched for Ilkley woman turning 106
Ilkley Fire Station welcomes hundreds for annual open day
Ilkley MP says lessons must be learned from A65 roadworks
Thrill-seekers' skydive raises £5,700 for children's charity
Ilkley nursing home opens new landscaped garden
Ilkley Half Marathon raises more than £55,000 for local good causes
Yorkshire children invited to nominate their parents to be 'slimed' on CBBC
Yorkshire Water completes A65 work two weeks early
Sir Gareth Southgate among sporting stars heading to Ilkley golf event


