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Leeds United chose Ilkley Moor for new shirt launch

Thursday, 4 June 2026 10:18

Dominic Calvert-Lewin filming on Ilkley Moor [Photo: Leeds United]

Leeds United and adidas have today unveiled the club’s new away kit for the 26/27 Premier League season with a film shot on Ilkley Moor.

The launch marks an historic first for the partnership with the strip featuring the iconic adidas Originals Trefoil logo.

Leeds United and adidas have released the campaign film set against the backdrop of Ilkley Moor and the Cow and Calf. Narrated by club legend Lucas Radebe, the video commemorates the unwavering loyalty and dedication of Leeds United supporters, highlighting the lengths fans will go to follow the club they love.

The clubs says:

"Our new away kit also sees the return of the much-loved white rose crest, which last appeared on a Leeds United shirt during the 98/99 campaign. Combining two iconic symbols with one of the club’s most recognisable colourways, this new launch celebrates both Leeds United’s heritage and the enduring connection between the club, the city and Yorkshire."

Speaking after taking part in the 26/27 Away Kit campaign, Lucas Radebe said:

"Leeds United supporters are special. Their passion, loyalty and commitment to this football club is known around the world and it's something I've always been proud to be part of.

It was a real privilege to be involved in this campaign and to help tell the story of what this club means to so many people. The film captures the connection between Leeds United, the city and Yorkshire, and celebrates the lengths our supporters will go to follow the club they love.

I'm sure this kit will be a favourite amongst the fans, and it was incredibly special to play a part in bringing it to life.”

Featuring members of the first-team squad in roles far removed from their day-to-day responsibilities as professional footballers, the film showcases the spirit, humour and commitment that defines the Leeds United fanbase, while also paying tribute to the county, represented by the return of the white rose crest.

The Leeds United 26/27 away kit is available from today, Thursday 4 June, online via shop.leedsunited.com and adidas, as well as in all Leeds United retail stores and selected JD stores.

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