Kind-hearted Tesco shoppers in Ilkley have been thanked for donating over 100 toys to the Be A Star toy campaign in the run-up to Christmas.
Before the festive celebrations, Tesco’s Ilkley Superstore and Keighley Salvation Army called on customers to support the retailer’s 2025 Christmas Toy Donation campaign so that local children who might otherwise not receive a gift on the big day wouldn’t miss out on some festive magic.
Customers responded enthusiastically, with 108 brand-new toys donated at the in-store donation point. The gifts were then given to Salvation Army, an organisation Tesco colleagues chose to partner with for the campaign, who then distributed them to local children to open on Christmas Day.
Sarah Joyce, Community Champion at Tesco Ilkley Superstore, said:
“We take pride in supporting our local community during the year through Tesco Stronger Starts and our Community Food Connection programme. This year’s toy donation campaign gave customers a fantastic opportunity to support local families and ensure children in our community had something to open on Christmas Day. We are so grateful to our customers who donated what they could to help bring some festive joy to local families over Christmas.”

Claire De Silva, Head of Communities at Tesco, said:
“We really can’t thank our customers enough for their kind contributions to our Toy Donation campaign. Throughout the year our stores give support to children and their community, and without fail local people support us in our efforts. So once again we are grateful to the people of Ilkley for showing that the magic of Christmas is very much alive and well. They have made a lot of children very happy at a time of year that can be difficult for some families, so thank you so much again for your support.”

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