Rambler Group Holdings has announced the acquisition of the historic Craiglands Hotel in Ilkley, under its premium hospitality brand, Aura Hotels.
The acquisition marks the first step in Rambler’s ambitious 24-month, £30 million growth strategy to build a national footprint in the UK hospitality sector through the acquisition and transformation of landmark hotels.
Built in 1859, The Craiglands Hotel is one of the region’s most iconic Grade 1 Victorian buildings, set against the stunning backdrop of Ilkley Moor. Known for its rich history as a hydropathic retreat.
A centrepiece of the transformation will be the Verbeia Spa & Wellness Centre, which recently benefited from a £2.2 million investment. Aura Hotels plans to reopen and enhance the spa to deliver a best-in-class experience for guests and locals alike.
“The Craiglands Hotel is a property of remarkable heritage and untapped potential,”
said Qasim Ahmed, CEO of Rambler Group Holdings.
“This marks the beginning of an exciting new chapter — not only for the hotel, but for our growing presence in the UK hospitality sector. Our goal is to restore Craiglands to its former grandeur, while creating something truly special for both Ilkley and our guests.”
Aura Hotels is the luxury hotel division of Rambler Group Holdings, a diversified business spanning transport, tourism, leisure and hospitality. Each Aura property is selected for its heritage and transformed with exacting standards, timeless design, and a deep sense of place.
The sellers of The Craiglands Hotel commented:
“Working with Rambler Group Holdings and Qasim was an absolute pleasure. The transaction was handled with professionalism, clarity, and efficiency from start to finish. It was evident from the outset that we were dealing with a serious, well-backed group with a clear vision for the hotel.
We’re confident that under their Aura Hotels brand, Craiglands is in the best possible hands for its next chapter”
This acquisition is the first of several for Aura Hotels as it builds a curated collection of elegant, experience-led properties across the UK.

The Ilkley Cow enters search for UK's Favourite Local Business
New Ilkley care home announces opening date following 11 month refurbishment
Ilkley team raises £3,300+ for The Principle Trust in Three Peaks challenge
Classic film meets live rock concert at Ilkley's King's Hall
Reform leaders urge Mayor to drop tourist tax plans
Free dementia awareness event to be held in Ilkley
Women’s business network celebrates second birthday in Ilkley
Food waste collections set to be introduced in Ilkley
Climate Café to offer space to talk about climate concerns in Ilkley
Ilkley restaurant Forde features on Channel 5's Our Great Yorkshire Life
Scientific study launched to help restore Ilkley Tarn
Leeds United legends coming to Ilkley for special fans' night
Alpamare waterpark to be sold to 'protect its future' with private investment
Embsay and Bolton Abbey Steam Railway set for Oktoberfest takeover
Dates announced for Ilkley Christmas Tree Festival 2026
Mayfield View named winner of Ilkley wheelbarrow competition
Pizza company announces new home at Burley in Wharfedale pub
Sporting legends tee off as Yorkshire Invitational gets underway in Ilkley


